logo

CRUMA
  • Increase font size
  • Decrease font size
  • Default font size
Our Services Training Internal Communication
Internal Communication

The controls play a key role in internal communications plan. Well designed, aligns employees with the company strategy and get better results.

Communicating internally is to develop working relationships in an environment of honesty, listening, and information flow. The ability to listen to others, it is essential to get the feedback and consequently there is communication.

Internal communication must be understood by management in terms of strategy. Its main objective is to help improve the results of integrating companies to employees in a common project, encouraging participation, strengthening organizational culture and, above all, showing a clear willingness by the company to establish an information transparency and management.

A continuous process

Having an internal communication plan is essential to align people of an organization's strategy. This serves, first, to clarify the needs and priorities: do we have to communicate, to whom and why. Second, we must establish the operational details: how, when and where.

The communication plan, even if a target in certain situations, should be part of an ongoing process. Its objectives are the operational efficiency that people understand and act in line with the strong leadership and social effectiveness involve employees increased dialogue with the company.

Commanders play a role in the network of information flows. Direct communication via the controls is the most important. They must act as central in most of the descending, ascending and transverse transmissions. They need to show a clear attitude of service your equipment, facilitating and creating channels for the exchange of ideas and opinions.

When communication is everyone's job

The importance of effective internal communication within companies, for years reflected in the many new initiatives to strengthen it and improve it: dedicated exclusively for that purpose departments, employee portals, intranet, training ...

But, on the ground and in the daily work, the substantive issues are different: What specific skills must have a communications professional? What skills and tasks should assume at all times? What department should be assigned? The answer lies in the strategy of the organizations, the importance accorded to internal communication and the role they decide to allocate to managers responsible for implementing the change.

It's not easy: you have to overcome barriers

"Information is power" is a phrase that sometimes leads to the ultimate consequences in business, creating true Taifa's kingdoms, rivalries areas, huge bureaucracies to communicate inconsequential things, and above all, the belief of some commanders believe know what's good for him to meet his team.

Aside from the controls, which often interfere with downstream and upstream communication, companies also manage cross information between different business areas, hindering cohesion and efficiency. The first step in breaking the barriers of internal communication is that senior management commitment. Furthermore, information overload can also be a problem. Technological advances allow the company to approach the employee and vice versa, but sometimes a bit of personal information is given.

Enquire


 

empleo

empleo


newsletter

To receive bi-weekly papers and articles grouped into different themes, select those that interest you and subscribe:

Estudios sectoriales
Informes evolución económica
Noticias legales
Management (RRHH, Marketing, Finanzas, Calidad...)